International Vision Expo Public Relations How-To Guide
Get the most out of your tradeshow investment by utilizing public relations to promote your products and drive traffic to your booth. This guide outlines the steps you need to take for effective tradeshow public relations.
Post Your Press Releases
International Vision Expo East offers exhibitors a unique opportunity to post press releases to our website (www.visionexpoeast.com) for free. Upload your press releases to your online directory listing. Access the exhibitor toolkit here. If you have any questions please contact Nadine Wright at nwright@reedexpo.com.
Press Conferences
Exhibitors may choose to hold a press event at their booths or at the International Vision Expo East Press Conference Room located on Level 1 in Booth # L1724.
The Press Conference Room is available to exhibitors for press events during the show at no charge. It is provided to the exhibitor to enhance media exposure and augment the total value of show participation.
Promote your company, booth, products, and more at International Vision Expo through our numerous Exhibitor Press opportunities. Apply for your press conference by filling out this form. Contact Nadine Wright at nwright@reedexpo.com with any questions.
Pre-Registered Press List
Reed Exhibitions will create and distribute a list of media that have pre-registered to attend the International Vision Expo East with their name, title, media outlet and contact information. This list should be used to reach out to reporters with information on the unique product(s) you are launching and inviting them to test it out at the show. You should only contact a reporter if you think it is something they'd be interested in covering. If you are interested in obtaining a pre-registered press list please contact Nadine Wright at nwright@reedexpo.com.
Press Kits
Bring your press kits promoting your new products or services to the International Vision Expo Press Room (Room TBA). This free service is available to all exhibitors. Simply bring your press kits to the press room before the show begins for the media to review your latest products and services.
Include your products in the Consume Press Event! International Vision Expo will hold an exclusive event for fashion, lifestyle and health reporters and editors to learn about the latest trends and technologies in eyewear and eye care. Learn more about this great opportunity!