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Welcome to the
October edition of The Vision
Voice — an e-newsletter tailored
specifically to eyecare professionals.
Also, a special thank you to all of those who helped make Vision
Expo West 2011 a great success!
Be the 50th person to respond to this month's 50/50
survey question on your awareness and overall value you
receive from Vision Expo's printed pieces and win $50 instantly!
Click here
to take our survey! |
| In
This Issue |
Industry Reports
Daily Deal Sites Offer Potential for ECP Retailers
Is Your Eye Care Practice Missing a Profit
Center?
Speaker
Corner
Tips for Maximizing the End of Year “Wind-Down.”
Fashion
Trends
Seeing Pink:
Frames that Support Breast Cancer Awareness
Fall Fashion Trends
Event Updates
Registration is now open for Vision Expo East 2012
Save the date for Vision Expo West 2012 |
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Industry Reports
Daily Deal Sites Offer Potential for ECP Retailers
The topic of online optical retailing has been a
major issue for the past few years in the vision care community.
Online sales continue to grow slowly in the US and other countries
and that trend will likely continue in the future. According to July
2011 Daily Deal Eyewear Study developed by The Vision Council, the
extensive and popular network of daily deal discount and coupon
sites (like Groupon and Living Social) will help drive the trend of
using the Internet to shop for and buy eyewear in the future among
US consumers.
Read More>> |
Is Your Eye Care Practice Missing a Profit
Center?
If your practice is just doing exams and running a dispensary,
you're missing out on your third profit center – in-office
processing.
While we all realize that an investment in processing equipment can
increase costs, bringing processing in-house also presents savings
and is a great way to grow your profits and your eye care practice.
In addition to offering tax breaks, in-office processing can
positively impact your bottom line by reducing lab costs, lowering
the cost of goods on eyewear, and increasing sales from customers
seeking same day service.
Read More>>
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Speaker Corner
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Tips for Maximizing the End of Year
“Wind-Down.”
“Don’t let the slow season undermine your success!” You may feel like
there’s not a whole lot of work to do in your business
right now. Consider using this down time to work “on your business”
so you are ramped up to deal with the busy season just around the
corner.
Read More>>
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Fashion Trends
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Seeing Pink: Frames that Support Breast
Cancer Awareness
Breast Cancer Awareness
Month is in full swing and it seems now, more than ever, people
are rallying together to support the cause. We've spotted the
signature pink just about everywhere - from the football field
to the new pink spotlight on the White House - and, lucky for
us, on eyewear. Join us in the fight against breast cancer with
one of these
stylish frames to help raise funds for research,
awareness and support for those affected by this disease.
Fall Fashion Trends
In
the last issue of Vision Voice, we brought to you the hottest
Fall fashion trends in eyewear. Check out pictures of the
variety of shapes, colors and details to create the ultimate
fashion statement for you and your patients at
http://www.eyecessorize.com/.
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Event Updates
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REGISTRATION IS OPEN FOR VISION EXPO EAST
2012!
Register today for Exhibit Hall
and save
$25. Find what's essential to your business, all
in one place.
Education: March 22-25, 2012 | Exhibition: March 23-25, 2012
New York, NY | Javits Center
SAVE THE DATE
FOR VISION EXPO WEST 2012!
International Vision Expo &
Conference West 2012!
Education: September 5-8, 2012 | Exhibition:
September 6-8, 2012
Las Vegas | Sands Expo & Convention Center
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