Course Preview
Below are a just a few sessions offered at International Vision Expo pertaining to business solutions. International Vision Expo educates more Optometrists than any other medical meeting in the world.
- A Comprehensive Look at Pricing Strategies/Fee Structures
- How to implement Disney® management into your Practice
- Sales Benchmarks and Strategies for Premiere Dispensers
- 99 Marketing Techniques for your Practice
- E prescribing and incorporating EMR into your practice
- 10 Tips for Prospering in a Down Economy
- Retaining Valuable Employees
- Transitioning Your Practice
- 20 Tips for Maximum Profitability
Visionomics
Visionomics was created one year ago to provide business-relevant education for the optical profession in a down economy. Over the past year you’ve worked to maintain your business through an economic crisis.
The result is the new theme of Visionomics: Post Traumatic Growth. The courses offered at Vision Expo will help you build on the positive changes you’ve experienced after the struggles of the past year. You need to continue to assess your business, establish benchmarks and increase efficiencies.
Visionomics courses help define International Vision Expo as a destination for business solutions. Over 20 hours of Visionomics courses will be offered at this year’s show.
Free Keynote: Visionomics
Become the CEO of Your Practice: Manage The People, Process and Expenses
Neil Gailmard, OD
- Understand how to analyze the eye care practice as a business.
- Design a plan for improved staff management including increased delegation.
- Be able to compare practice expense categories with national norms.
eTechnology in Conference
A complement to Visionomics, eTechnology makes its way into the conference program. Technological advances will be reviewed and embraced to improve your business’ bottom line. Visit our conference highlights for full course listings. Topics include:
- Electronic eyewear selection (i.e. virtual fittings)
- Patient management database systems
- Electronic health records
Plus, a new panel will have a live (and probably lively) debate on the Impact & Opportunity of the Internet for optical sales.
Social Networking
New courses will help you weed through the social networking maze. Need more information? Visit our social networking help page to become fans, download guides and more.
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Social Networking 101: What the Tweet is Facebook?
Over 45% of Facebook users are 35+ years old, with the fastest growing segment as women over 55. Learn the absolute basics of Facebook and Twitter, including what these applications are, how to create an account, and an easy to understand walk through of the different features. Friday, March 19, 10:15 am – 12:15 pm
Using Facebook & Twitter to Promote your Business
Learn how to create a Facebook Fan page & use your Twitter account for your business or practice. We’ll discuss suggestions for driving traffic to these pages, what you should say and how to handle what your customers may say about you. You must know how to use Facebook & Twitter in order to take this course. |
Optical Boot Camp
The exclusive Optical Boot Camp new dispenser immersion programs make their return to International Vision Expo East. Also consider taking a breakout workshop session. These breakouts are one or two hours long and focus on one topic. Usually sold out, Vision Expo will repeat each workshop course twice during the course of the show.
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Optical Boot Camp Level 1 - Training for New Dispensers
A six-hour program featuring a comprehensive overview of the basic skill sets and optical information needed to get new staff up and running and delivering quality patient care and guidance in product selection. Delivered in an engaging and fun format, Optical Boot Camp is a "must-attend" for all first year optical employees and can also be used to cross train all staff.
Optical Boot Camp Level 2 - Top Gun
This session was created to help new eyecare professionals continue their learning and maximize career growth potential. This four-hour program features all the "need to know" information on ocular problems, symptoms and diagnoses, optical salesmanship, troubleshooting patient eyewear complaints and alignment and adjustment tips and techniques.
Contact Lens Boot Camp
This six-hour Contact Lens Boot Camp (a.k.a. Contact Lens 101) is designed for the beginning contact lens technician or optician. It provides a comprehensive overview of the following technical areas: basic (contact lens relevant) anatomy and physiology, basic CL optics, identifying lens parameters, initial assessment, basic soft and rigid lens fitting, lens care and dispensing instructions and follow up. |
Lunch with the Experts
Have lunch with members of International Vision Expo’s Conference Advisory Board to discuss critical topics in an intimate roundtable environment. Lunch is included, but the session is not for credit. Each expert will focus on a different topic. Feel free to travel between tables to join the conversation of multiple conversations.
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