What's New

New product launches, licenses & lines

International Vision Expo is gathering information about new products, lines & launches from exhibitors. Plus, we’ll bring you the latest information on fashion trends with a focus on everything optical.

Updated as of 3/9/10

 

Live Eyewear

Location: Booth #3358
Description:
We invite all attendees to join us for the official launch of the new burgundy frame color to the Vistana OveRx collection!

Victory

Victory Collection

Location: Booth #Galleria Mezzanine
Description: Launch of VIctory Collection re-creations of vintage eyewar orginially manufactured by Victory Optical

REM

REM Eyewear

Location: Booth #2736
Description: REM Eyewear is pleased to announce the launch of Lipstick Eyewear, inspired by the woman who’s sassy and smart, who wears the latest trends with her own stylish twist! The Lipstick Collection is targeted at women 18-45 years old, and features ten frames, three in acetate and seven in metal. Vibrant color and head-turning patterns are just a few of the design elements that make this one of REM’s most well-received introductions at a compelling value-driven price.

Pure

Pure Eyewear

Location: Booth #Mezzanine 3
Description: Pure Eyewear, the world's most revolutionary eyewear, introduces the first one-piece rimless mounting system. Made from a single strand of Xanadium wire threaded through the lenses, it's the world's thinnest, most comfortable frame.

REM

REM Eyewear

Location: Booth #2736
Description: Check out new designs from our brands including John Varvatos, Converse, Lucky Brand & Lucky Kid, and Jones New York.

Charmant Group

Location: Booth #2406

  • Description: Three new Line Art Charmant styles will be introduced during the show - come see them at our booth!
Description: Come view the P.S. Plastic Slim Collection: Inspired by today's slim technology,P.S. offers wearer's an extremely thin and lightweight frame profile.

Marcus T/Optical Exhange

Location: Booth #3302
Description: Optical Exchange is now the official distributor of Marcus T for North America.

PM FROST GmbH

Location: Booth #G5136

  • Description: Parallel to our basic collections "Frost Hot Glasses" and "Frost F-type" we will show limited editions and prototypes at the shows. Extraordinary material mixes with matching accessories to create a complete "frost-fashion-look".
  • Description: Unique and hand made acetate fashion frames - "Colour is Power", come view these extraordinary colours and shapes for the upcoming eyewear frame season.
  • Description: In addition to each frame from our basic collection we proudly presenting: SWAROVSKI crystalized elements. We customize each frame with crystal stones in many different colours and sizes.
  • Description: Come view our collection of the best matching frame accessories - hand made frame chains, rings and bracelets.
  • Description: Come view the release of our brand new "Frost F-type" Collection - a brand new patent pending metal frame system full of technological inventions and lots of good intentions. Nominated for the SILMO D`OR 2009 and winner of the GOOD DESIGN Award 2009 (Chicago Design Museum).
Corinne

FGX International

Location: Booth #2160
Description:
We would like to welcome Corinne McCormack to the FGXI family. Together, FGXI and Corinne McCormack form a “pretty partnership” as leaders in the eyewear category.

Kenmark

Kenmark Group

Location: Booth #3336
Description:
We are pleased to introduce four new optical frames in Dana Buchman Vision. Each design captures her timeless sense of style with intricate details and beautiful designs. The new styles offer modern shapes and decorative elements for women ages 40-55+. Several frames feature custom cast jewelry inspired endpieces and decorative temples adorned with animal print motifs. Dana Buchman Vision offers progressive friendly shapes that fit a woman’s face and accommodate a variety of lens options.

Ono

Ono Optical

Location: Booth #3707
Description:
Come visit our booth and be introduced to our NEWEST lines: : Sakari - a line for the younger, fashion aware eyeglass wearers; Cute OnO - a fashion line for the big kids and tweens; and two new styles of rimless stainless steel!

Eastern

Eastern States Eyewear

Location: Booth #2762

  • Description: Come to our booth to see the all new Cazal collection. With fine detailing, brilliant coloration, and exquisite taste Cazal continues to set the gold standard for inspiring, fashion eyewear.
  • Description: New Jaguar Sunglasses and Ophthalmic Release. This new collection features a dynamite mix of classy, finely detailed models perfect for the "Executive Man". Stop by our booth and see what has become one of the premiere men collections in the world.
  • Description: All new Police Sunglasses and Optical Collection. 2010 marks an exciting time for Police. With an brand new Sunglasses collection and an exciting new optical release you won't want to miss the latest from this world renown collection. Come to our booth to see this cutting edge new release!
  • Description: Diva Eyewear Introduces Several Elegant Styles. With outstanding design featuring Swarovski crystals and bold new treatments you won't want to miss this fabulous collection.
  • Description: Exces Eyewear's Youthful, Exciting Ladies Release - This original concept defines this collection that is a growing force within ladies frames. Come to our booth to see this fine selection of beautifully colored, fabulously designed youthful trends. Exces is ideal for customers seeking popularly priced, cutting edge eyewear.
  • Description: Thierry Mugler - Bold and Beautiful - Thierry Mugler's latest release was an absolute hit. With baroque themed temple designs adorned with Swarovski Crystals this special collection continues to grow. Come to our booth for a presentation!

A&A Optical

Location: Booth #3656
Description: Quiksilver & Roxy eyewear collections to debut in New York - View the latest eyewear styles from 2 of the hottest global brands,Quiksilver and Roxy.

Astucci

Location: Booth #3356
Description: The Spring 2010 collection is a standout with eco-friendly, biodegradable cases constructed with materials that are 100% recyclable. Also, included in Spring 2010 is a love affair with sparkle and shine. Abstract prints with bright clean colors. 80s at its best slashed and ripped deconstructed materials with studs and glossy shine. Vintage prints created in subdue tones and a nautical grouping with vibrant embroideries.

Baby Banz

Location: Booth #4017

  • Description: Swim Goggles in Blue/Pink for ages 3, anti-fog lenses!
  • Description: New Ski Banz, ages 4-10yrs, top of the line Ski Goggles.
  • Description: Earmuffs hearing protection 6mo-10yrs, 5 colors.
  • Description: We are pleased to announce the endorsement of The Melanoma International Foundation on all of our products.
  • Description: Updated frame! Adventure Banz have new silicone nose/brow piece.
  • Description: New polarized JBanz for ages 4-10.

Eyenigma

Location: Booth #Mezzanine 1
Description: Join the Eyenigma team to discover the wonders of our universe through our eyewear.

Alpha Viana, Inc.

Alpha Viana, Inc.

Location: Booth #3318
Description: Stop by to see the latest in our signature eyewear collection Kool Kids, featuring beautiful frames for children in multi-colored variations on temples and fully 180 degree bending capability. 6 brand new metal Kool Kids styles will be available. Experience our newest Romeo collection delivering the latest Rimless trends using quality materials of TR-90 memory nylon and stainless steel. Furthermore, we will also be launching 5 new styles to our economical collection Spek-Tek, which certainly has something for everyone!

Artoptic International

Location: Booth #3281

  • Description: Come see our NEW EG Young collection - trendy and fashion forward for today's youth, different from anything in the market.
  • Description: EG Women Collection...Exclusive designs complete with precious Swarovski Crystals. Each frame is packaged with a beautiful wooden case.

Asia Pacific Trading Co., Inc

Location: Booth #2888
Description: The most fashionable optical frames and sunglass styles for 2010

Axel S. Modebrillen GmbH

Location: Booth #G 5104
Description: Axel S. German Eyewear Design presents the new handpainted Collection - our ArtColor-Line.

Bellinger

Location: Booth #G5446
Description: Come view our newest frame: Blac - carbon fiber frames handmade in Denmark

Colors In Optics

Colors In Optics, Ltd

Location: Booth #2836
Description: CIO is home to today's hottest brands - be sure to visit us at our booth to get in on these hot trends!

Fitovers Eyewear

Location: Booth #3170
Description: Come see What's New for 2010 - several new style colors, two new lens options, and an entirely new and innovative product line in Duality Eyewear

Fusion Eyewear, Inc. by Alan Weisfeld

Location: Booth #Galleria 5313
Description: The "After Party" Collection launch from Denmark. Edgy zyl styles for both men and women.

GUNNAR Optiks

Location: Booth #2779
Description: NEW 3D eyewear demonstrations at our booth!

Int'l Point of View Inc

Location: Booth #3706
Description: We are pleased to announce the launch of 2 NEW Fashionable Frames Collection

Jonathan Paul Eyewear

Location: Booth #3170
Description: Check out our 2010 colors and our brand new lens, the PDX Roadster!

L & L Optical, Inc.

Location: Booth #3912
Description: Great deal on New Gianni Po Vintage collection and Gianni Sunglasses.

Lafont

Location: Booth #G5213
Description: Lafont will present Reedition, a vintage inspired new collection; purchase this new collection at the show and have it before the rest of the market!

Lanson Optical Co., Ltd.

Location: Booth #3862
Description: Come view our wide variety of stylish products. Supporting OEM service for brand company.

LBI

LBI

Location: Booth #11065
Description: Make a strong statement with our new GEEK Eyewear collection - eight styles of bold plastic optical frames that say “sexy” and “cool” in a real trendy way

Live Eyewear

Live Eyewear

Location: Booth #3358

    • Description: New LightGuard Post-Op Protective Eyewear
    • Description: New Cocoons Sidekick Absorptive Filters for the Low Vision Market
    • Description: Cocoons Now Available in Two New Frame Colors, Slate and Burgundy

Lumiere Eyewear

Location: Booth #G5408
Description: View our brand new titanium, wood, horn, wood and horn combination.

Luxottica

Luxottica

Location: Booth #3024

    • Description: Luxottica is pleased to introduce the new Stella McCartney collection. The Stella McCartney is a collection for people looking for eyewear with a strong personality. The collection features bold designs, details and color mixes.
    • Description: Luxottica is pleased to introduce the new Tory Burch collection. Mixing timeless and classic design elements with modern fashion sensibilities, Tory Burch created a stylish yet accessible collection that will inspire women of all ages.
Marchon

Marchon

Location: Booth #2436

    • Description: Inspired from a fast and high tech world, the new Sean John 2010 eyewear collection conveys a racy and sporty feel through the fusion of vintage and sport styles.
    • Description: Come by our booth to view the NEW additions to the Spring 2010 Nike Eyewear collection.
    • Description: The 2010 Nautica eyewear collection presents classic style updated with subtle detail inspired by nautical elements. Debuting this spring is the N5047S, a unique aviator frame.

Marwitz, Hans-Joachim

Location: Booth #G5049
Description: In celebration of our 40th anniversary, we have redesigned one of the most popular former models of the Conquistador line.

Match

Match Eyewear

Location: Booth #3744
Description: Reflecting Vittadini's upscale "Forever 30" image, Match Eyewear introduces the Adrienne Vittadini Eyewear Collection with 24 optical and 6 sun styles combining sophisticated designs and European craftsmanship.

Morel

MOREL

Location: Booth #G5335

    • Description: KOALI takes us to the watery depths of the Atlantic Ocean with its newest optical models, which are inspired by a colorful sea sponge named Axinelle.
    • Description: Newest Collection from ÖGA “Alträ”. When nature and architecture meet… Developed in collaboration with master woodworkers Alträ is a homogenous blend of natural wood and metal.
    • Description: Newest Collection from ÖGA “Flagg”. The Flagg concept is based on simple elements: a brow-bar and cylinder… Building blocks that give a very architectural product exuding Scandinavian spirit.
    • Description: New Release from: LIGHTEC "Carbon": Driven by technology and cutting edge design LIGHTEC introduces a top-of-the-line sub collection Carbon, offering elegance and tactile comfort.
    • Description: New Release from: LIGHTEC "Alpha 9": The handmade acetate collection of Alpha 9 feature eye shapes that range from trendy to preppy offering diversity in style combined with ultimate comfort.
 

Teka Eyewear

Location: Booth #G5421
Description:
Come see the newest additions to our line, including exotic wood and buffalo horn frames.

Kaenon

Kaenon Polarized

Location: Booth #3218
Description: Kaenon is please to be introducing new Summer additions to its 2010 Collection at VEE. The women’s sport performance piece the Soft Kore, the urban-styled aviator Sequence, the frameless S5, and our re-introduced metals Segment and Basis will all be available for viewing and booking alongside our ever-growing existing collection. All Kaenon eyewear features our patented and proprietary SR-91 polarized lenses and is available in single vision and free form Rx.

Liberty Sport

Location: Booth #2718

  • Description: Free Spirit is the newest Liberty Sport Sun Performance style to utilize MagTraxion™ technology. This motorcycle frame comes with removable MagTraxion™ eyecups to help keep out wind, dirt and debris. The eyecups can be worn when riding the motorcycle and removed when there is a desire to change to a fashionable sport sunglass. This style is Rx’able and also features a pierced front design, allowing for airflow but screening out debris, Eight-base premium Ultimate Driver sun lenses, and a raised eye rim back lip provides additional lens retention and protection. The Free Spirit is available in four colors: matte black, tiger-eye, army green, and shiny tortoise.
  • Description: Shark Kids is a new Rx’able swim goggle targeted for children. The Shark Kids comes in Green, Blue and Purple. The eyecup and silicone strap are in matching colors. Like the Shark, this frame features an adjustable bridge and strap, is packaged with a cleaning cloth pouch, 2-bridge straps (20 & 40 mm long) and Allen Wrench for custom bridge adjustment. Because the Shark Kids is designed with the same gasket technology as the Shark, the Rx is locked in to prevent any leakage.

Switch Vision

Location: Booth #2726
Description: Switch Vision is launching two new styles! Altitude is a bold 8 base semi rimless frame that combines sport performance and sport fashion. This large rectangular wrap look also features 4 new colorations: matte black, dark tortoise, matte gunmetal and a new coloration - snake and a new Switch metal logo treatment. Stoke is an easy to wear 8 base semi rimless frame that also combines sport performance and sport fashion. This soft narrow rectangular wrap look is available in 4 colorations: shiny black, tortoise and two new colorations – olive and demi purple. Both styles are available with Glare Lens Kits or Sun Lens Kits, additional specialty lenses are available and they are 100% Rx’able through Switch Vision labs.

ClearVision

Location: Booth #2818
Description: Come by our booth to view over 70 new styles to our fashion-forward collections as well as the introduction of XLFIT - a collection of frames for larger men who want a perfect fit without any compromise in style.

Menizzi

Menizzi Italy, LLC

Location: Booth #3818
Description:
We are pleased to introduce high-end, innovative and unique design eyewear - Menizzi Titanium (Ultra Flex)

Jonathan

Jonathan Cate Inc

Location: Booth #4000

  • Description: New 100% Titanium Frames - come view our 9 new styles in the MoonBeam line up, featuring two fabulous colors per style!
  • Description: Rad New Retro Line Up - 24 style retro line up including plastics, metals, eyeglasses, and sunglasses.
  • Description: New Ultra Chic Zyls - eyeglasses and sunglasses with styling cues reminiscent of a Hans Hofmann painting.

Niche Optics

Location: Booth #4104
Description:
Introducing our latest collection of Faux Wood frames to our collection of SLR Eye-Wear.

Seeqa International, Inc.

Location: Booth #G5229

  • Description: We are pleased to announce the launch of our newest line, RAGE: This collection is about sophistication, style and comfort. All our frames are handmade with great attention and dedication, using exclusively Mazzucchelli acetate and Italian Comotec spring loaded hinges. R.A.G.E. is about real people in real life. It is about having the right attitude and making the right statement.
  • Description: Seeqa is proud to announce that we are now the North American distributors of RED EYEWEAR. Red is a Dutch label that produces funky and original children's frames that have style and stand out. The collection includes a series of daring frames designed in acetate as well as metal and is characterized by its fresh colors and outstanding designs. The manufacturing uses high-quality materials and this obviously shows in the final results: beautiful children's frames that stand rough handling!

Fitovers Eyewear / Jonathan Paul Eyewear

Location: Booth #3170
Description: Duality Eyewear - This new concept gives the patient 2 essential eyewear(ophthalmic frame with free matching Fitover sunwear).

i-dealoptics

i-dealoptics

Location: Booth #3272
Description: Peace Eyewear-It's a Tween Thing. We are excited to introduce our newest collection, Peace Eyewear. 10 fun and fresh styles with the sizes and colors perfect for today's teens. Be the first to try peace eyewear.

Kenmark

Kenmark Group

Location: Booth #3336
Description: Come celebrate the launch of our newest segment, Timex Max.

Kimiko

Kimiko Eyewear

Location: Booth #G5001A
Description: Kimiko Eyewear launches a brand new collection, KERF Eyeworks, aimed at today's sharp customer. Inspired by the street styles of Brooklyn, NY, KERF combines European craft and design with an edgy, urban sensibility. Every frame is designed to be picked up, put on, and worn anywhere. Instantly comfortable, universally flattering, gloriously uncomplicated, KERF proves you can downsize price without sacrificing style or quality. GET INTO THE GROOVE

Modern

Modern Optical International

Location: Booth #3311

  • Description: New Collection: G.V. Executive (GVX) - GVX is a lifestyle-match for today's All-American male who doesn't want to sacrifice fashion and style for a good price. Features include spring hinges, handmade zyl temples, and comfortable Summit Silicone nose pads.
  • Description: New Collection: Fashiontabulous. Adorable metal and plastic designs, made specifically for today's fashion-conscious teen and pre-teen girls (available with a really cool case and cleaning cloth). Your teenage female patients will find Fashiontabulous to be 10 times more fabulous than anything they have ever seen.

Opsales Inc.

Location: Booth #2606
Description: Opsales will launch 3 new product lines including Visionaries Flip-ups and new shape/sizes to exsisitng collections.

Roseco Optics Inc.

Location: Booth #3918
Description: Come view our NEW Mandalay Sport Collection.

Royal Vision

Royal Vision International

Location: Booth #3610
Description: Royal Vision Has a Clear View Ahead for 2010! New ACADEMIC is here and ready for delivery. Quality made plastic frames priced to sell for the young adult and teens!The New "Wearing Amazing", a very modern stainless steel frame with great colors that rotate 360 degrees at the temples, which makes it truly Amazing!The Innovative Fire-Fly that is a Glow in the Dark children's line, now with its larger frame sizes are on their way! We will be adding to our PIERRE THOMAS collection, which is an exquisite ZYL material with striking modern shapes, shipping in Q3!

Fitovers Eyewear / Jonathan Paul Eyewear

Location: Booth #3170
Description: Come see What's New for 2010 - several new style colors, two new lens options, and an entirely new and innovative product line in Duality Eyewear

LBI

LBI

Location: Booth #11065
Description: A definite essential for this Spring is St. Moritz model Johan by LBI. This classy rectangular frame is a perfect blend of comfort and sophisticated style, which will add swagger dressed down with a newsboy hat, or dress to the nines in a business suit. Johan features a metal inlay, on each temple for added symmetry, and spring hinges for comfort. Johan is designed for those with a flair for fashion, and those who are seeking to add to an existing frame wardrobe.

Safilo

Safilo

Location: Booth #3726

  • Description: The new Giorgio Armani eyewear collection is steeped in the very roots of Armani style, with a return to the sober, powerful look that has made this brand famous in the world of eyewear. The first collection presents thirteen men’s models that women will no doubt appreciate too, and one woman’s model, all to be released in late January 2010. View the new optical collection on Armani.com starting from February 1st.
  • Description: Juicy Couture is offering a fresh choice in eyewear this spring with its new “Quirky” style, a sunglass featuring a unique color change effect. Using bright and "quirky" pop colors, the beveling on the front of this sunglass allows the colors to change with each and every head turn.

Viva International

Location: Booth #3308

  • Description: William Rast, the “New America” denim lifestyle brand founded by Trace Ayala and Justin Timberlake, today announced it has signed a new multi-year licensing agreement with Viva International Group to design, produce and globally distribute William Rast Eyewear and William Rast Racing Eyewear focusing on styles for both the premium and sportswear categories for men and women.
  • Description: We are pleased to announce a global licensing agreement with footwear designer Mark Nason, for the design, marketing and global distribution of Mark Nason-branded eyewear, including sunglasses and prescription eyewear. The Mark Nason Eyewear line will debut in early 2011, featuring classic rock n’ roll elements and signature embellishments.
Ono

Ono Optical

Location: Booth #3707
Description: 20% off of all frame lines including new lines for doctors.

Opsales Inc

Location: Booth #2606
Description: Discount program for new buyers or new products

Palm Optical

Location: Booth #2754

  • Description: Introducing the NEW C-Tech Collection from Cazal. The C-Tech Collection for men is made of pure titanium, making it trendy and comfortable.
  • Description: Come by our booth to view the launch of You's Eyewear. A fun, vibrant, youthful collection that offers a great blend of "you-nique" styling.
  • Description: Don't miss the very best, newest designs from the spring 2010 Caviar Collection!

PARASITE DESIGN

Location: Booth #G5450
Description: Meet our designer and our US and Canadian sales reps at the show and discover our avant-garde frames!

Prologue

Prologue Vision

Location: Booth #2487
Description: Announcing TC Charton Asian Fit Eyewear! A new collection of chic ophthalmic frames and sunglasses made especially to fit customers with Asian features.

Ronit Furst/Brintech

Location: Booth #G5236
Description: Come by our booth to view the NEW modern designs of colorful, hand painted metal and zyl frames.

Roseco Optics Inc.

Location: Booth #3918
Description: Our new Bendatwist Max bendable memory plastic/metal combo also intro our sunglass line "Waikiki".

StyleMark Optical

Location: Booth #2272

    • Description: Come view the all NEW hip ESSENCE brand for MEN!
    • Description: Worldwide leader in performance polarizing sunwear, Polaroid rolls out is all new Suncovers SuperLight, a new generation of Polaroid polarized collection loaded with advanced features such as 40% lighter than comparable marks.
    • Description: Hilary Duff, the front wave of celebrity marketing launches her new PETITES collection for aspiring young women of all ages who want the latest in fashion and feminine details and a fit that flatters their trim faces and features.
    • Description: DOCKERS Dictates Edgy New Fashions - Come celebrate the introductory launch of DOCKERS' entirely new, modern design direction drawing on its classic American heritage while injecting edgy details, designs and textures.

Urband

Location: Booth #G5116
Description: 15 new styles colors, lightness, comfort and design in 15 grams of beta titanium and acetate.

Viva

Viva International

Location: Booth #3308

    • Description: From the narrow streets of Rome to the breathtaking scenery of the Amalfi Coast, the new GANT Eyewear collection takes its inspiration from Italy.
    • Description: Visit our booth us and preview the new runway inspired collection from GUESS by Marciano Eyewear.
    • Description: Visit our booth and preview the fun and energetic collection from SKECHERS Eyewear.

VonZipper

Location: Booth #1167
Description: VonZipper....... Lookin' Good.......Feelin' Good...... Come view the new products!

Wenzhou Guanhao Glasses Co., LTD

Location: Booth #4010
Description: Come view our products for children's eyewear and reading glasses!

West Optical Manufactory Co., Ltd.

Location: Booth #2687
Description: Come see the launch of new collections in stainless steel, acetate, combination, titanium, memory & Sunglasses

Windsor
Cadillac

Windsor Eyes - Cadillac Eyewear

Location: Booth #2400
Description: Come see our exciting new collection releases from our Cadillac and Windsor brands!

Spring 2010 Fashion Trends

Stay on top of this year’s Spring trends! View the hottest styles of the season through The Vision Council’s Eyecessorize kits for MEN and WOMEN.

Click here to download the official PANTONE Spring 2010 colors and trends

Consumers crave color for spring — and designers are providing it. As reported by Womens Wear Daily
“The vibrancy of the top five colors [for women] — versus the neutrals we see toward the bottom of the ranking — show that designers are choosing optimism for the season,”...Read more

Preview colors for Spring 2010
As reported by PANTONE
Designers bring splashes of sunshine to the runway for spring 2010. Vibrant brights add a sense of excitement to the color palette, while practical neutrals provide a safety net for cautious consumers. ...Read more

Fashion Press Events

Vision Expo Consumer Press Event

Location: Crystal Palace Quad
Date & Time: Friday, March 19th, all day.
Description: Vision Expo is once again hosting a consumer media event to highlight the latest trends in eyewear and accessories from the show’s exhibitors. Editors will also be fitted with a complimentary pair of sunwear.

Vision Expo Consumer Event

Location: Grand Central Station
Date & Time: Wednesday, March 17th, all day.
Description: To generate buzz surrounding International Vision Expo, an event will be held at Grand Central Station utilizing models to show consumers that eyewear can portray different aspects of one’s personality. Consumers will take a survey to enter to win a pair of sunglasses and a product showcase will highlight the latest trends using product submitted for the consumer press event. Media will be invited to the event kick-off and will be pitched with survey information gathered at the event.


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