Fashion Trends
Continuing Education
Lens Technology
Medical Eyecare
Business Solutions

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Highlights of 2010

Overall Show


New “Areas of Interest” on Website
Social Networking (Facebook, Twitter & more)
State Optometric Association Update
After Hours Entertainment
New Locator System
Free Airport Shuttles
Transportation & Parking Discounts

Exhibit Hall & Conference


Show Specials Update
Shamrock Fest
New Products & Lines
Free Keynotes
eTechnology program
Conference courses


Get a sneak peek at the new
programs and exclusive features
you'll see at this year's show.

New Areas of Interest

You visit the show to find the latest products, trends and information on Medical Eyecare, Fashion, Lens Technology & Business Solutions.

Our website now has a new way to find more information about each area of interest. Behind each area of interest, you’ll see what’s new, products & categories, show specials and related conference sessions. We believe this enhancement will improve your overall show experience, make it easier to plan your trip and give you information you might have otherwise missed. If you have any suggestions for the new areas of interest, please contact us.

Social Networking

Become a fan (or follower) of Vision Expo on:

Fans get special offers, enter contests, post questions and share information. Vision Expo shares information about the ophthalmic community at large, not just about the show. Thousands of eyecare professionals follow Vision Expo…you should too.

State Optometric Association Endorsements

New endorsements from the Pennsylvania Optometric Association (POA) and the Maryland Optometric Association (MOA), affiliates of the American Optometric Association and the New Jersey Society Optometric Physicians (NJSOP), provide their members with special benefits when they attend the show. We are proud to continue our long-standing endorsement and relationship with the New York State Optometric Association (NYSOA).

After Hours Entertainment

New York is an incredible city to visit. Please visit the new Entertainment area on our website for restaurant and nightlife recommendations.

New Locator System

A new locator system produced by Map Your Show will allow you to not only search for exhibitors and products, but now create a schedule and book appointments.

Free Airport Shuttles

Added this year: Newark Airport. Complimentary shuttles servicing the Jacob K. Javits Convention Center to LaGuardia International Airport (LGA), John F. Kennedy International (JFK), and now Newark Liberty International Airport (EWR).

Vision Expo will also continue to run complimentary shuttles to and from Vision Expo East and official host hotels. When you book your hotel online through Official Housing, powered by Travel Technology Group, look for hotels marked as "Official Event Hotels" to know which of them offer complimentary shuttle service.

Transportation & Parking Discounts

This year we will offer more discounted services on airfare, Amtrak, parking garages and hotels.

Show Specials

PricetagVision Expo has listed show specials online for years, but now we’re going a few steps further. More exhibitors will participate, with an emphasis on what’s new. At the show, you can pick up a Show Specials catalog at our new Show Specials Counters.

Plus, participating exhibitors will be noted in the show directory and have a decal outside of their booth. Show specials include product launches, events, parties, seminars, demonstrations, free gifts, contests & raffles, giveaways and celebrity appearances.

Shamrock Fest

ShamrockOptometrists will receive a special invitation to enjoy free beer and wine, live Irish music and a photo memento. Presented in the Medical & Scientific Theater, inside the Exhibit Hall.

New Products & Lines

Vision Expo is putting together a plan to gather as much breaking news & updates on new products, lines, licenses & more to share with you as we get closer to the show. This will be updated in our “Areas of Interest” and our Show Specials program.

Free Keynotes

International Vision Expo is pleased to offer a special Keynote sessions, which take place at the Medical & Scientific Theater. The Theater is located in the Medical & Scientific Pavilion in the exhibit hall.

There is no charge for these Keynote Sessions, but please note that registration is required. Seating is limited and keynote sessions are subject to availability.

eTechnology in Conference

A complement to the Visionomics, eTechnology makes its way into the conference program. Technological advances will be reviewed and embraced to improve your business’ bottom line.

New Courses (and Speakers) in Conference

Vision Expo is dedicated to providing new courses, speakers and relevant content. Visit our conference highlights for full course listings.

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