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What's New

Overall Show


• New “Areas of Interest” on Website
• Social Networking (Facebook, Twitter & more)
• State Optometric Association Update
• After Hours Entertainment
• New Locator System
• Free Airport Shuttles
• Transportation & Parking Discounts

Exhibit Hall & Conference


• Show Specials Update
• Shamrock Fest
• New Products & Lines
• Free Keynote: New Visionomics Topic
• Free Keynote: Obama Health Care Reform
• eTechnology program
• Conference courses
• New Spanish Language Sessions

   

Get a sneak peek at the new
programs and exclusive features
you'll see at this year's show.

New Areas of Interest

You visit the show to find the latest products, trends and information on Medical Eyecare, Fashion, Lens Technology & Business Solutions.

Our website now has a new way to find more information about each area of interest. Behind each area of interest, you’ll see what’s new, products & categories, show specials and related conference sessions. We believe this enhancement will improve your overall show experience, make it easier to plan your trip and give you information you might have otherwise missed. If you have any suggestions for the new areas of interest, please contact us.

Social Networking

Become a fan (or follower) of Vision Expo on:

Fans get special offers, enter contests, post questions and share information. Vision Expo shares information about the ophthalmic community at large, not just about the show. Thousands of eyecare professionals follow Vision Expo…you should too.

State Optometric Association Endorsements

New endorsements from the Pennsylvania Optometric Association (POA) and the Maryland Optometric Association (MOA), affiliates of the American Optometric Association and the New Jersey Society Optometric Physicians (NJSOP), provide their members with special benefits when they attend the show. We are proud to continue our long-standing endorsement and relationship with the New York State Optometric Association (NYSOA).

After Hours Entertainment

New York is an incredible city to visit. Please visit the new Entertainment area on our website for restaurant and nightlife recommendations. Plus, check for discounts Vision Expo has negotiated for Broadway shows, tours, shopping and more.

New Locator System

A new locator system produced by Map Your Show will allow you to not only search for exhibitors and products, but now create a schedule and book appointments.

Free Airport Shuttles

Added this year: Newark Airport. Complimentary shuttles will be available on Sunday, March 21st from 3:00 pm to 7:00 pm servicing the Jacob K. Javits Convention Center to LaGuardia International Airport (LGA), John F. Kennedy International (JFK), and now Newark Liberty International Airport (EWR).

Reservations are not necessary. Shuttle seats are available on a first-come, first-served basis. Airport shuttles will depart on the hour from the same location as the Vision Expo’s hotel shuttle area.

Vision Expo will also continue to run complimentary shuttles to and from Vision Expo East and official host hotels. When you book your hotel online through Official Housing, powered by Travel Technology Group, look for hotels marked as "Official Event Hotels" to know which of them offer complimentary shuttle service. View the hotel Shuttle Schedule.

Transportation & Parking Discounts

We did offer discounted transportation services last year, but this year we have more. Please visit the Travel section of our website to find discounts on:

Plus, we have information about traveling around New York that will help you plan your trip.


Show Specials

PricetagVision Expo has listed show specials online for years, but now we’re going a few steps further. More exhibitors will participate, with an emphasis on what’s new. At the show, you can pick up a Show Specials catalog at our new Show Specials Counters.

Plus, participating exhibitors will be noted in the show directory and have a decal outside of their booth. Show specials include product launches, events, parties, seminars, demonstrations, free gifts, contests & raffles, giveaways and celebrity appearances.

Shamrock Fest

Saturday, March 20th, 5:00 - 6:00pm
ShamrockOptometrists will receive a special invitation to this new event. Enjoy free beer and wine, live Irish music and a photo memento. Presented in the Medical & Scientific Theater, booth MS 1274 inside the Exhibit Hall.

New Products & Lines

Vision Expo is putting together a plan to gather as much breaking news & updates on new products, lines, licenses & more to share with you as we get closer to the show. This will be updated in our “Areas of Interest” and our Show Specials program.

Free Keynotes:

Neil GailmardVisionomics

Friday, March 19th at 5:00 - 6:00pm
Become the CEO of Your Practice: Manage The People, Process and Expenses
Neil Gailmard, OD

  • Understand how to analyze the eye care practice as a business.
  • Design a plan for improved staff management including increased delegation.
  • Be able to compare practice expense categories with national norms.

Bill ApplegateObama Health Care Reform

Satuday, March 20th, 1:00 - 2:00pm
Obama's Health Care Plan: Making Sense of New Reforms
Learn the latest on health care reform when it’s dissected by Bill Applegate, Senior Policy Advisor at Bryan Cave, LLP. Eyecare professionals who attend will learn:

  • Current status
  • Major points of interest to the Optical Community
  • Impact the reform can have
  • Preparations you can make

eTechnology in Conference

A complement to the Visionomics, eTechnology makes its way into the conference program. Technological advances will be reviewed and embraced to improve your business’ bottom line. Visit our conference highlights for full course listings. Topics include:

  • Electronic eyewear selection (i.e. virtual fittings)
  • Patient management database systems
  • Electronic health records
  • Managing inventory
  • Impact of the internet
  • Social networking

Social Networking courses include:

Social Networking 101: What the Tweet is Facebook?
Friday, March 19, 9:45 am – 11:45 am

Over 45% of Facebook users are 35+ years old, with the fastest growing segment as women over 55. Learn the absolute basics of Facebook and Twitter, including what these applications are, how to create an account, and an easy to understand walk through of the different features.

Using Facebook & Twitter to Promote your Business
Learn how to create a Facebook Fan page & use your Twitter account for your business or practice. We’ll discuss suggestions for driving traffic to these pages, what you should say and how to handle what your customers may say about you. You must know how to use Facebook & Twitter in order to take this course.

New Courses (and Speakers) in Conference

Vision Expo is dedicated to providing new courses, speakers and relevant content. Visit our conference highlights for full course listings.

New Spanish Language Sessions

International Vision Expo East is pleased to introduce Spanish language continuing education to better serve our international guests.

The courses offered are:
Friday, March 19, 2010

  • La prescripción óptica Vs. La montura. ¿Amigos o enemigos?
    - Álvaro Chajin
  • ¿Cuando se daña una venta?
    - Luís Fernando Estrada
  • La ciencia, la tecnología y las ventas en el sector de las ópticas
    - Javier Oviedo

Saturday, March 20, 2010

  • Óptica y laboratorio óptico. Una pareja dispareja.
    - Álvaro Chajin
  • ¿Porque se despiden nuestros clientes sin comprarnos?
    - Luís Fernando Estrada
  • Detrás del lente oftálmico perfecto.
    - Javier Oviedo

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