Norwalk, CT (February 9, 2012) – Perusing the latest in French eyewear doesn’t require a trip overseas. International Vision Expo & Conference, to be held March 22-25, 2012 (Education: March 22-25, Exhibition: March 23-25), will debut The French Loft, a new area showcasing the latest in French design at this year’s New York event. The French Loft will be located on level four of the Jacob K. Javits Convention Center.
The expansion of the show onto four levels continues the trend of growth at International Vision Expo East. Already, the square footage of the 2012 show has exceeded last year’s, aided by the 575 expected exhibitors, of which nearly 130 are new first-time exhibitors. Last year, the show expanded into the new North Hall, which includes The Galleria, The Underground and The Atrium.
“We’re delighted to be able to once again expand International Vision Expo East at the Javits Center,” said Val Scott, vice president strategic accounts for Reed Exhibitions. “Bringing the global vision community all together, especially the premier buyers and retailers that attend Vision Expo East, in New York helps keep the industry connected.”
For many of the exhibitors, The French Loft at Vision Expo East will be the only international exhibition of their eyewear. “Vision Expo East will be the only international trade show outside of France where I will showcase my frame collections. I chose Vision Expo because of its size. It’s very accessible -- making relationships with customers more easy and simple,” said Bruno Chaussignand, founder, designer and director of Bruno Chaussignand.
The design and feel of The French Loft space was also attractive to high-end exhibitors. “We’re excited to participate in this very special new project that will promote ten French "Créateurs.” The French Loft, an area totally dedicated to the French Design, will be an area to present new creations specially made for the event,” said Pierre Cariven, director for Pierre Eyewear.
The French-inspired loft environment will feature ten, high-end exhibitors with unique products. Modern silhouettes, colors and textures offer a fresh take on the latest eyewear trends, designs and collections – just in time for spring. Exhibitors in the space include: Pierre Eyewear, Histoire de Voir, Jeremy Tarian, French Vintage Lunetier, Glance of Lens, Bruno Chaussignand, Struktur, Jacques Durand Lunetier, Lotho and Waiting for the Sun.
To learn more about The French Loft and other changes at the 2012 International Vision Expo & Conference, go to www.visionexpoeast.com.
International Vision Expos, the worldwide conference and exhibition for eye care and eyewear, are trade only events which draw more than 30,000 eye care professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2011, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships.