Norwalk, CT (February 8, 2011) – International Vision Expo East, held March 16–20, 2011 (Conference: March 16–20, Exhibition: March 18–20) at the Jacob K. Javits Center in New York City announces its innovative business-focused continuing education program. Back again is the popular Visionomics® program along with more than 55 hours of courses on managing for profitability and using technology to grow your business.
“The value of the continuing education programs offered at Vision Expo East is what sets it apart from other conferences in the field,” said Kirk Smick, OD, FAAO, Chairman of the International Vision Expo Conference Advisory Board. “The programs offered provide individuals and practices innovative business strategies that help maintain and grow their business success.”
This year’s show offers more than 60 new and exclusive courses. Visit the Vision Expo website for details on CE credit approved classes. Business-oriented ABO and/or COPE approved courses include:
- The Anatomy of a Successful Optical Sale (ABO Pending); Course #1102
- Five Ways to Increase Profits (COPE Approved, ABO Pending); Course #1111
- IOF (In-Office Finishing): The Business Strategy to Control the Quality, Delivery, Patient Satisfaction & Profits of Your Practice (COPE Pending, ABO Pending); Course #2103
- The Paperless Optometric Practice – Myth or Reality? (COPE Approved); Course #3114
- The Seven Habits of Highly Effective Opticians (ABO Pending); Course #3302
- Secrets of a High Grossing Practice (COPE Approved, ABO Pending); Course #3311
Also new this year to Expo is the Management & Business Academy™ (MBA) created by CIBA Vision and Essilor and endorsed by the American Optometric Association (AOA). The highly acclaimed MBA program utilizes quality content and dynamic speakers and will now be available to all eye care professionals - and their staff - at the show. The MBA covers staff management, practice performance measurement, practice growth strategies, utilizing market research and more.
Business-oriented continuing education programs offered this year include:
Visionomics® – Established last year to help optical professionals maintain business success during economic challenges, Visionomics® provides 20+ hours of business education and strategy. This year’s Visionomics® program helps attendees assess positive changes despite economic struggles and establish benchmarks and increase efficiencies for their business.
Opticianry Business Curriculum. International Vision Expo East and the Optical Retail Business Alliance are pleased to introduce 13 hours of business courses specifically designed to provide opticianry business owners with the sales, management, and marketing skills they need to thrive in today's highly competitive eyewear marketplace.
Board Certification Review – Among the many sessions offered at this year’s International Vision Expo, there will be 21 hours of review courses designed to provide optometrists with comprehensive preparation for the Board Certification Exam.
Visionomics® – How to Make Your Practice Stand Out. (Course #2411) – This free keynote address, held Friday, March 18 from 5:00–6:00 p.m. and delivered by Richard Katouff, O.D., D.O.S., provides unique methods to assure that your office stands out.
eTechnology in Conference – The International Vision Expo program includes new courses dedicated to helping you capitalize on all that electronic and social media have to offer:
- It’s Time for Your Practice to Connect (Course #2407)
- Internet Eyewear Sales Power Panel Update (Course #3203)
- How to Get Started in Internet Eyewear Sales (Course #3403)
- Must Have Features and Functionality for Your Practice Web Site (Course #4212)
- E-Marketing (Course # 4112)
“Staying abreast of emerging technologies and business-building opportunities, we’ve added new courses on social media,” said Tom Loughran, Vice President for Reed Exhibitions. “ECPs seeking insight into how to leverage these communication channels to increase patient contacts and practice success will be interested in these course offerings.”
For more information on International Vision Expo East and to register, please visit www.visionexpoeast.com.
International Vision Expos, the worldwide conference and exhibition for eye care and eyewear, are trade-only events which draw more than 30,000 eye care professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2010, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships.