Norwalk, CT (February 13, 2011) – Exclusive continuing education courses, an exhibit hall with cutting-edge products and one of a kind entertainment options make International Vision Expo & Conference, held March 16-20, 2011 (Conference: March 16–20, Exhibition: March 18–20) at the Jacob K. Javits Convention Center in New York City, THE place to be this spring.
The International Vision Expo Conference Advisory Board has worked with a number of specialty optical groups—including the Optometric Retina Society, the Optometric Council on Refractive Technology and the Optometric Nutrition Society—to put together a comprehensive conference program featuring experts from various fields.
In addition, show management is pleased to announce that the Management & Business Academy™ (MBA), created by CIBA Vision and Essilor, will expand to International Vision Expo this year. Endorsed by the American Optometric Association and The Vision Council, the MBA provides continuing education on topics including staff management, practice performance measurement, practice growth strategies, utilizing market research and more.
Also new to International Vision Expo East this year is the award-winning Vision Mobile technology. Via their mobile device, Vision Expo conferees will be able to plan their show, make appointments with exhibitors they wish to see, explore exhibitor show specials and quickly navigate the show floor via interactive maps on their device. With hundreds of exhibitors and even more show specials, Vision Mobile technology will certainly come in handy on the show floor.
Registration opens in November and the conference brochure will be mailed in December. To learn more about International Vision Expo East, visit www.visionexpoeast.com. See you in New York in March!
International Vision Expos, the worldwide conference and exhibition for eye care and eyewear, are trade-only events which draw more than 30,000 eye care professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2010, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships.