Norwalk, CT (March 4, 2011) – The latest lines and launches will be on display in the New Product Gallery at International Vision Expo & Conference, held March 16–20, 2011 (Conference: March 16–20, Exhibition: March 18–20) at the Jacob K. Javits Convention Center in New York City. Located in the Crystal Palace of the Javits Center, the New Product Gallery gives attendees a first-hand look at the frames, accessories and technologies being introduced at the show.
According to Dana Brady, exhibitor marketing consultant for Reed Exhibitions, the New Product Gallery is always popular among International Vision Expo East attendees. “The Gallery is in a prime location, allowing over 14,000 attendees and media representatives a preview of all the exciting new products at the show before stepping onto the exhibit hall floor,” Brady noted. “It’s a must-see for those hoping to discover the next big thing in eyewear and technology.”
From frames, to protective eyewear, to sunwear, to technologies used in the optical practice, to international and designer trends, the New Product Gallery has it all. Currently, exhibitors to be featured in the New Product Gallery include:
Acuity Optical USA; Booth# 2266
Altair; Booth# 2934
Brintech/Ronit Furst Hand Painted Eyewear; Booth# G380
Cinzia; Booth# G422
Classique Eyewear; Booth# 3784
Eyenigma; Booth# G242
Fast Grind; Booth# LP2136
J.F. Rey Eyewear USA; Booth# G660
Jimmy Crystal; Booth# G475
Kliik: Denmark/Wescan Optical; Booth# 3568
Miraflex Glasses; Booth# 2480
Morel; Booth# G458
Panache Eyetique of New York; Booth# 3702
TEKA Eyewear; Booth# G667
Viva International/William Rast; Booth# 3534
Wiley X Eyewear; Booth# 2363
Attendees can view entries and vote for the best new product featured in the New Product Gallery as part of the prestigious Vision Choice Awards. Votes can be cast by ballot throughout the show and all those who vote will be automatically entered to win a $500 exhibit hall shopping spree.
Voting ends at 2:00 p.m. on Saturday, March 19. The Vision Choice Award and the shopping spree winner will be announced at 4:00 p.m. the same day.
“International Vision Expo attendees who want to know what’s next in eyewear and eye care should plan to spend time in the New Product Gallery,” said Tom Loughran, vice president for Reed Exhibitions. “It’s always a great moment when we can congratulate both the attendee who wins the $500 exhibit hall shopping spree and the exhibitor chosen as having the best new product at the show.”
To learn more about these exhibitors, search a full list of exhibitors and plan your show online, click here.
International Vision Expos, the worldwide conference and exhibition for eye care and eyewear, are trade-only events which draw more than 30,000 eye care professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2010, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships.